The Connector Issue #8: Inside Givaudan's Heritage Vault: How the World’s Largest Fragrance House Commands Past, Present, and Future

Walking into Givaudan’s New York headquarters feels like entering the Vatican of fragrance. As one of the few fragrance experts granted access to their heritage celebration, I knew I was about to witness something extraordinary. I didn’t expect a masterclass in how the world’s largest fragrance house has strategically positioned itself to dominate today’s market and perfumery’s entire timeline. The occasion? A celebration of “Haute Parfumerie”: 87 years of high perfumery creations. But this...